The Top 5 Content Brief Generators for a Game-Changing Strategy
Co-Founder / CTO
Content briefs are a big deal. They can make or break a content strategy, and that's why so many of us use content brief generators to get started.
These tools are supposed to help with ideas and structure, but let's be honest – a lot of them fall short. Some just copy and paste from other briefs, others don't really consider the reader’s intent, and many are just not that useful in the grand scheme of things.
Here’s a list of the top 5 content brief generators that I think can really change the game. These tools are different – they're actually helpful and can make a real difference in your content strategy. If you're tired of lackluster brief generators and want to try something that works, keep reading. You'll find some good options here!
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Disclaimer: At Yahini, we spend a ton of time testing, researching and using various tools to figure out which ones are worth recommending, evaluating them based on what they’re supposed to do and how well they meet our criteria. We do not accept payment for featuring a tool in our articles or linking to a site. Our recommendations are 100% authentic and unbiased, because we believe you deserve nothing less.
Yahini: Best All-In-One Content Brief Generator by Strategists for Strategists
Yahini is an AI-powered content brief generator, but it’s not like the generic tools you might be used to. It's been trained by experienced content strategists, so it brings a level of expertise to the table that you don't often see in automated tools. The big idea here is to give you expert-level content briefs without the hefty price tag of hiring a full-time strategist or agency.
Yahini has a unique approach to content strategy.
It doesn't just spit out generic briefs. Instead, it takes a deep dive into your business, your competitors, and your audience.
It uses this info to create personalized keyword clusters and organize them into meaningful groups. This means you're not just getting a list of keywords but a content strategy that aligns with your audience's needs at different stages of the marketing funnel. Plus, it helps you balance your content across the funnel, typically aiming for 50% bottom-of-funnel, 40% middle-of-funnel, and 10% top-of-funnel topics.
You just input your URL and a few details about your business, and Yahini does the rest. It generates a full content workbook, complete with customized briefs for each keyword. These briefs are built using frameworks and templates designed by experienced strategists, so you're getting high-quality, strategic content plans without the hassle of complicated tools or the cost of an agency.
Best Features
- AI Trained by Content Strategists – Yahini's AI is trained by seasoned content strategists, not just generic algorithms. This means you get expert-level insights and recommendations tailored to real-world content marketing strategies.
- One-Click Content Workbook Generation – With just a few simple inputs, Yahini generates a full content workbook. This saves you hours of manual work and gives you a full content strategy at your fingertips.
- Advanced Keyword Clustering – Yahini uses in-house AI models to create personalized keyword clusters aligned with your audience's needs. This helps you target the right topics at each stage of the marketing funnel, improving your content's effectiveness.
- Balanced Funnel Allocation – The tool helps you maintain a balanced content strategy across different funnel stages. This ensures you're not neglecting any part of the customer journey, leading to a more effective overall content strategy.
- Strategist-Level Content Briefs – Each brief is customized for its specific keyword, funnel stage, and content type. This level of detail helps writers create more targeted, effective content that aligns with your overall strategy.
- Competitor Analysis – Yahini analyzes your competitors' content to help you find unique angles. This feature helps you create content that stands out in your niche and provides more value to your audience.
- Priority Scoring System – Yahini assigns a priority score to each keyword, considering factors like importance, funnel stage, volume, and competition. This helps you focus on the most impactful content opportunities first.
- Funnel Stage Filtering – Unlike most keyword tools, Yahini allows you to filter keywords by funnel stage. This unique feature helps you easily target specific parts of the customer journey in your content strategy.
- Content Type Matching – Yahini matches each keyword to the most appropriate content type based on the funnel stage. This feature helps ensure you're using the most effective content format for each topic, improving engagement and conversion rates.
- Customizable and Editable Briefs – Yahini provides an editor where you can customize your briefs. This flexibility allows you to add your own insights or adjust the strategy as needed.
Is it for me?
Yahini is built for anyone who wants to create expert-level, strategic content briefs without the hassle of complicated tools or agency costs.
Unlike other solutions, which simply require you to cobble together headlines from top Google results, Yahini generates truly unique briefs tailored to search intent and the customer journey.
Our users include marketing agencies, freelance content writers, SEO specialists, small business owners, and any content team looking to execute a data-driven content strategy. The common thread is a need for thorough briefs that go beyond just keywords to map out a cohesive, audience-focused content plan.
Pros and cons
Here are some of Yahini’s pros:
- AI trained by real content strategists, giving you expert-level insights
- Quick and easy to use - generate a full content workbook with just a few clicks
- Customized briefs for each keyword and funnel stage
- Balanced content strategy across different funnel stages
- Unique keyword clustering and prioritization system
- Competitor analysis to help you find unique angles
- Affordable alternative to hiring a full-time content strategist or agency
And, a few cons that might or might not apply to you:
- As with any AI tool, it may not capture nuances specific to your brand voice
- Might not be super accurate if you operate in a novel industry or you don’t have a lot of competitors
- Might not adapt as quickly to sudden market changes or trends as a human strategist would
Pricing
Right now, we're keeping things super simple with Yahini's pricing. Instead of going the typical subscription route, we're offering lifetime access with a one-time payment per project.
Each project credit unlocks a complete content strategy toolkit for one website - including a curated list of hundreds of business-specific keywords (automatically researched and sorted by funnel stage and priority), unlimited content brief generation, and the flexibility to build your content workbook with as many keywords as you need.
Every content brief is crafted using expert frameworks with specific writing instructions tailored to each keyword, funnel stage, and content type.
Running multiple websites? No problem - just grab an extra credit for each one.
Head over to our pricing page to check out the current early-access offer before we switch to a subscription model later on.
If you manage multiple projects and content strategies (e.g. you’re a huge agency), you can get a custom quote. Just reach out to us!
Best Content Brief Generators for Content Planners
Below I’ll review the 3 best brief generators for those who like to plan content:
- Content harmony;
- Monday.com;
- GatherContent.
Content Harmony
Content Harmony is a tool for creating content briefs that offers templates to get you going, which you can also tweak however you want. It pulls data from their keyword report right into your briefs. You can play around with text boxes, lists, tables, checklists, emojis and more and add notes or comments to pass on to your writer.
If you’re curious but not ready to commit, you can try 10 briefs for $10 and upgrade when you feel ready.
Monday.com
Monday.com, although not your typical content brief generator, is a super flexible workspace where you can build pretty much anything, including content briefs from scratch. Similarly to Asana or Notion, content teams use its customizable boards and workflows where they can organize all their ideas, track progress, and collaborate with team members.
You’re not locked into any pre-set template – you can create a brief structure that works for you and your team.
When it comes to pricing, you can use it for free to get a feel for it but if you decide to upgrade, you’ve got tons of flexible and affordable options.
GatherContent
GatherContent is an all-in-one content hub that keeps your content stuff in one place, which is perfect when you’re juggling multiple projects or working within a team.
It’s got features that help you make sure your content is up to par, both in terms of content privacy and keeping your brand tone of voice. You can use it to create content brief templates that help guide the writing process and use it as a CRM to keep track of your writers.
In terms of pricing, you’d have to request a demo to get a custom quote.
Best Content Brief Generators Using AI
These are some of the best tools to create content briefs using AI:
- Taskade;
- Keyword Insights.
Taskade
Taskade is a pretty cool tool for creating content briefs quickly. You just feed it some basic info, and it does the heavy lifting for you. It's not a one-size-fits-all solution—you can actually tweak the briefs it creates to fit your needs.
It's part of Taskade's bigger platform, so you're getting more than just a brief generator. You can use it on your phone or computer, which is handy if you're always on the move. The idea is to make content planning less of a headache, especially if you're juggling multiple projects or working with a team.
Is it perfect? Probably not. But if you're tired of staring at a blank page trying to figure out where to start with your content, it could be a real time-saver.
Keyword Insights
Keyword Insights’ content brief generator digs into the top 20 ranking pages for your keyword, pulls out all the important headlines and then builds a brief for you.
You've got this drag-and-drop interface where you can quickly scan through titles, headers, and summaries from top-ranking content. Plus, it pulls in questions from forums and even uses AI to generate more questions your readers might have. You just pick and choose what you like, and you’ve got a brief ready to go.
Other Top-Rated Content Brief Generators
There are tens of options out there if you want to create a content brief. Here are other tools content writers love to use:
- Frase: AI-powered tool that helps create content briefs based on SERP analysis.
- MarketMuse: Uses AI to analyze your content and competitors, providing insights for brief creation.
- Clearscope: Offers content optimization tools and helps create briefs based on top-performing content.
- Surfer SEO: Provides content editor and SERP analyzer to help create SEO content briefs.
- Ahrefs: While primarily an SEO tool, its features can be used to gather data for content brief creation.
- SEMrush: Offers a content marketing toolkit that includes features for creating content briefs.
So, what’s the best content brief generator for me?
The best content brief generator for you really depends on your specific goals, workflow, and resources.
Ultimately, the best choice is the one that integrates smoothly with your existing processes, fits your budget, and helps you create the kind of content briefs that drive results for your particular audience and objectives.
Yahini offers you the strategic advice you need to create a content strategy from the ground up. Its AI has been trained by seasoned content strategists, providing you with expert-level content briefs right at your fingertips.
Ditch the generic outlines! Sign up now.