Updates
Yahini Briefs VS Generic AI Prompts - We Ran An Experiment
This past week, we pushed a massive update to our core brief algorithm. To prove its impact, we immediately ran an experiment.
Maria-Cristina Muntean
Co-Founder / CMO
From the blog
Content tools
Is ChatGPT Making Content Strategy... Dumber?
AI tools are incredibly useful, but using them well means knowing when and how to use them. We call this planned approach the Strategic AI Content Stack. Let's walk through the steps and how you can use it
Maria-Cristina Muntean
Co-Founder / CMO
Updates
Yahini New Features [May 2025]: "Brand Intelligence" and A New Project Dashboard!
Check out the two newest features we launched: "Brand Intelligence" and your new, centralized project dashboard. Dive in and create even better content strategies!
Maria-Cristina Muntean
Co-Founder / CMO
Content strategy
Content Differentiation: How To Ace It In The Age Of Copycat Content
What differentiates companies from each other is their value proposition: how they deliver value that no one else does. Read more to find out how to differentate your content from the competition.
Maria-Cristina Muntean
Co-Founder / CMO
Content strategy
Go Beyond Just Selling - 10 Types Of BOFU Content
In this article, I'm going to show you that BOFU content can be as diverse as the audience it aims to convert, and I’ll outline ten ways to incorporate a BOFU strategy even into the most TOFU of pieces.
Chelsea Frost
Content Strategist
Content strateg
How To Develop A SaaS Content Marketing Strategy That Moves The Needle
Struggling with SaaS content ROI? Learn how to build a compelling content marketing strategy that moves beyond traffic to generate leads, boost engagement, and drive sales.
Dan Cucolea
Co-Founder / CTO
Content briefs
Cutting Content Brief Creation Time in Half: 6 Proven Strategies That Work
Creating solid content briefs is a struggle\! Explore embracing a modern content briefing strategy full of real guidance, not just keywords and outlines.
Dan Cucolea
Co-Founder / CTO
Updates
Yahini New Features [Mar 2025]: Get Your Briefs Just Right with Our New Enhance Feature!
Here's your new 'Enhance Brief' feature, that will improve your briefs even further.
Maria-Cristina Muntean
Co-Founder / CMO
Content ops
Scaling Content Production Without Sacrificing Quality 101
This guide will walk you through scaling your content production without sacrificing quality. (Seriously scale.) So, read on if you're ready to publish more content...
René Dennis
Content Marketing Manager