From the blog

Content tools

Is ChatGPT Making Content Strategy... Dumber?

AI tools are incredibly useful, but using them well means knowing when and how to use them. We call this planned approach the Strategic AI Content Stack. Let's walk through the steps and how you can use it

Maria-Cristina Muntean

Co-Founder / CMO

Content strategy

Go Beyond Just Selling - 10 Types Of BOFU Content

In this article, I'm going to show you that BOFU content can be as diverse as the audience it aims to convert, and I’ll outline ten ways to incorporate a BOFU strategy even into the most TOFU of pieces.

Chelsea Frost

Content Strategist