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Challenges in optimizing content for search engines
Content marketing is challenging, especially if you have a technical SEO mindset and you need to juggle multiple SEO tasks.
Yahini closes the gap between technical SEO requirements and the art of creating content. It builds briefs by taking a deep dive into both your competitors's content and your own website's content.
It takes into account what's ranking on Google for a specific keyword and topic, looks at your competitors and your website, and puts together a thorough brief that harmonizes all the information gathered.
It's perfectly created for SEO purposes, and the brief is built by an AI model trained by experienced content strategists.
Difficulty in ensuring content aligns with business goals
Figuring out the right approach for TOFU content versus BOFU content, and ensuring each piece speaks directly to the intended audience with the right intent, can feel like trying to solve a puzzle with missing pieces.
Yahini doesn't just take a shot in the dark, For each keyword, it thoughtfully allocates it to the best funnel stage and content type which means that your content is more likely to perform well.
Inconsistent content quality due to inadequate briefing
Do you get mediocre content drafts from writers? This is most likely the briefs' fault.
A brief that lacks depth or clarity can leave writers guessing, resulting in content that's off-target and underwhelming.
Yahini builds content briefs that cover all bases - from the overall structure to specific content requirements.
Inconsistent use of target keywords and intent
Have you ever received a piece of content back and found yourself playing a game of 'spot the keyword'?
It's a frustrating scenario many face when content writers either sprinkle keywords too sparingly, use them inconsistently, or miss the strategic mark on their placement altogether.
This inconsistency can dilute your SEO efforts and leave your content struggling to make an impact in search rankings.
Yahini builds keyword clusters around the main topics and incorporates all secondary keywords into the briefs.
