About Yahini
Our boutique content agency, late 2022.
The AI hype train had left the station, and our clients were all trying to jump aboard.
Clients would show up with 20 ChatGPT-generated briefs asking us to "make them strategic." We'd have to explain, for the hundredth time, why their TOFU content was trying to close sales and their BOFU content was stuck in awareness mode.
We were watching clients get sold on 'content on demand,' but the output was strategically bankrupt. An AI can mimic a listicle, but it can't connect a keyword to a customer's real-world pain. We were left rescuing entire narratives from the brink.
The problem was clear: Generic AI is a brilliant mimic, but a terrible strategist.
It doesnât know your business. It doesnât understand your audience, your arguments, or the strategic reason a piece of content should even exist.
So, we built our way out.
Yahini started as our internal "survival tool."
We needed to encode our "been there, done that" experience into a system that could handle the analytical, research work without losing the strategy.
Then came the Slack DM that changed everything:
"Whatever you're using internally, I'll pay for access."
We began collaborating with other experts, running countless experiments, and eventually moved on from our agency to build Yahini full-time.
The game changed from 'who can publish the most?' to 'who has the smartest plan?'. We built Yahini to answer one question: How do we make every single article an asset that moves the business forward, instead of just another post that sits there?
Okay, So What Is Yahini, Really?
Most AI tools are great at summarizing what already exists. Yahini gives you a plan to create what should exist.
It's the expert AI strategist you "hire" before you write a single word. It does the heavy lifting of research and analysis, so every article is a strategic asset, instead of just another post.
Here's what it does differently:
- It starts with your business intelligence. You provide your website, your top competitors, and your audience profile. Yahini builds a core "Brand Intelligence" profile, a living understanding of your specific products, arguments, and value propositions that informs every single decision it makes.
- It automatically maps your entire funnel. Yahini gives you a full content workbook with keywords automatically prioritized and mapped to Top, Middle, and Bottom of Funnel stages. You get a clear roadmap to guide customers from awareness to conversion.
- It creates briefs that set you up to win. A good brief is more than a summary of top results. For every keyword, Yahini performs a deep analysis of the SERPs through the lens of your Brand Intelligence. It understands why somethingâs ranking, identifies competitive gaps, and finds unique angles. The result is a customized brief designed for your writer (human or AI) to create something better, more authoritative, and more strategic than what's already out there.
The internet doesn't need more noise. It needs more clarity, more quality, and more strategy. We built Yahini to be the antidote, to give founders, marketers, and agencies the power of an expert strategist.
We built the tool we always wished we had. Now, it's yours.