Guide Buyers from First Click to Final Decision

The first content tool that actually helps you create content for each of the marketing funnel stages: TOFU, MOFU, and BOFU.

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How does it work?

Strategic Briefs Tailored for Every Stage of the Buyer Journey

Yahini fundamentally understands that content must adapt to the buyer's journey.

Yahini's strategist-trained AI doesn't just identify the funnel stage (TOFU/MOFU/BOFU) – it applies distinct, proven frameworks to craft briefs specifically designed to resonate and achieve the goals of that particular stage.

Yahini app workbook funnel stage screenshot

TOFU: Building Awareness with Unique, Engaging Angles

For top-of-funnel content, the goal is trust.

Yahini structures the brief to establish your authority and solve a reader’s initial problem, using proven frameworks like "Problem-Agitation-Solution" to turn a first click into brand recognition.

Yahini app workbook TOFU example screenshot

MOFU: Nurturing Consideration with Trust-Building Content

For MOFU keywords, Yahini applies frameworks designed for consideration (like strategic "How-Tos," in-depth guides).

It analyzes competitor approaches and suggests unique methods or insights, subtly highlighting how your solution fits, building credibility and guiding the reader towards a decision.

Yahini app workbook MOFU example screenshot

BOFU: Driving Decisions with Strategic, High-Impact Content

Yahini excels here precisely because it's trained on years of strategist experience creating high-performing BOFU content.

For these critical keywords, it applies sophisticated frameworks that structure compelling arguments, address key decision criteria, and position your offering effectively – generating briefs that guide the creation of truly conversion-focused content.

Yahini app workbook BOFU example screenshot

Ready to get started?

Build your expert-level content strategy in the next couple of minutes.

Why do we care about the three funnel stages?