Developed with state-of-the-art tech from:
How does it work?
SEO briefs targeted to each funnel stage
Go ahead and cancel your SEO tool subscription that builds general content briefs without any specific intent in mind.
You've got Yahini now, an AI model trained by experienced content strategists that actually builds briefs according to the stage of the funnel of the keyword you're targeting.
TOFU - Top of the funnel
For TOFU, Yahini is trained to take an overview look at a specific topic. It analyzes the general consensus on that topic and then gives you unique angles to explore.
Our content strategists have put together 5 different types of content that belong to this stage.
Based on your targeted keyword, Yahini selects the most appropriate content type, applying its framework to build your customized brief.
MOFU - Middle of the funnel
This stage goes beyond your audience just looking to learn more about a topic, but still - we're not yet at a stage where we're trying to sell.
Here's when we want to build trust with our audience and help them their way. A few content types that belong to MOFU include how-to guides and lists of best products.
Yahini analyzes your competitors and market solutions, suggesting alternative methods for "how to" content, including ways your product can be used to achieve these goals.
BOFU - Bottom of the funnel
This is the last stage of the funnel, and often the most challenging one, for two reasons:
🅰️ This type of content is hard to create by AI, hence it's more unique and valuable, and
🅱️ Not a lot of content writers are trained on BOFU (think of comparison pieces or alternative pages).
Our content strategists have been writing BOFU content for ages and have witnessed firsthand how this type of content changed over the years.
It's this expertise we've trained Yahini with, and this is reflected in the BOFU content briefs you'll receive.
