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Difficulty in communicating requirements to writers
As a marketing agency, bridging the communication gap between your content requirements and your writers is hard.
But you do need to make sure your team fully understands the depth and detail of what's needed for each of your clients.
Yahini has an AI model trained by experienced content strategists that helps with this by creating well-thought out, strategist-level content briefs that include everything a writer needs, from structure to content requirements.
Difficulty in scaling while maintaining quality
Scaling content production while preserving quality is a huge challenge for marketing agencies, often due to limited writers or an expanding client roster.
Yahini solves this problem by helping you stay on a budget when it comes to allocating money to brief creation, which is a very time-consuming process and requires a lot of client knowledge and resources.
Lack of resources to conduct thorough research
As an agency, you obviously want your clients to get the best results, but sometimes it doesn't make sense to spend months on keyword research you can do in a few hours.
Whether it's due to a limited number of content writers or an overwhelming influx of client demands, you do need to find the perfect balance.
Yahini does the majority of the research for you and allows you to scale content production effectively, meeting the needs of your growing client roster while maintaining the high quality of your output.
Struggling to differentiate content from competitors
Agencies usually serve clients in similar industries. This leads to the risk of creating the same generic content for all your clients operating in the same niche.
Yahini helps with this by taking a new angle when it comes to content briefing, leaving behind the generic template that other SEO tools provide.
While other competitors prompt you to build your own brief by copy-pasting headlines from the top 10 competitors, Yahini actually builds a content brief tailored to your website, topic, keyword, and search results.