Yahini New Features [May 2025]: "Brand Intelligence" and A New Project Dashboard!

Yahini New Features [May 2025]: "Brand Intelligence" and A New Project Dashboard!

Maria-Cristina Muntean

Co-Founder / CMO

Getting a content strategy rolling involves a lot of moving parts.

While Yahini already gives you an amazing head start with expert-level briefs and the flexibility to fine-tune them, we're constantly looking for ways to make your content strategy even more intelligent, intuitive, and aligned with your business goals.

That's why we're thrilled to announce two powerful new features designed to amplify your strategy and give you unprecedented clarity and control: Brand Intelligence and your new Project Dashboard!

Introducing Brand Intelligence

Brand Intelligence

Yahini gets to know your business when creating your strategy.

Your unique value, your specific audience, their deepest pain points, and how your solutions fit into their world.

And now we launched the “Brand Intelligence” feature that gives you direct visibility and access to what Yahini has learned about your brand - with the ability to edit and add to it.

What’s it all about?

Simply put, Brand Intelligence is the dynamic, evolving understanding Yahini develops about your specific business. It's the core dataset that transforms Yahini from a general AI into your dedicated AI Content Strategist.

Think of it as the "brain" Yahini consults before making any strategic recommendation for your projects.

This feature is fundamental to how Yahini performs the heavy lifting of analysis and strategic ideation, ensuring every piece of content strategy and every brief is deeply tailored to your unique context, value propositions, and audience, driving real business outcomes.

Why Does This Matter for My Content Strategy?

Brand Intelligence allows Yahini to move beyond generic advice and provide prescriptive guidance designed to help your content stand out and resonate. It helps Yahini:

  • Contextualize all research: From keyword analysis to deep SERP analysis, Yahini views it through the lens of your business.
  • Tailor strategic recommendations: Ensuring suggested content angles and funnel mapping align perfectly with your offerings.
  • Generate highly customized, prescriptive briefs: Moving beyond generic templates to provide actionable blueprints for content that truly converts.

Yahini's Brand Intelligence stores information about your business, including:

  • Your Company's Core Identity: What you do, who you serve, what makes you unique.
  • Your Offerings: Key features, benefits, and specific use cases.
  • Your Audience's World: Their specific pain points and needs.

You have complete control to review, edit, and refine every piece of information within your Brand Intelligence section (found in your project's "Brand" tab), ensuring Yahini’s understanding is always accurate and aligned with your latest business nuances.

Any changes are immediately used by Yahini for all subsequent analysis and brief generation!

Welcome to the New Project Dashboard

Project Dashboard

With Yahini understanding your business more deeply than ever, you also need a clear, centralized way to manage and oversee your content strategy.

That's where the new Project Dashboard comes in!

The Project Dashboard is your command center for each content strategy, giving you an at-a-glance overview and quick access to all key elements of that specific project.

What Can I Do and See from My Project Dashboard?

This new dashboard puts critical information and controls at your fingertips:

  • Project Description: Easily identify your project and see who created it.
  • Brand Intelligence Snapshot: Get a quick reminder of the core brand intelligence Yahini is using for this project. Need to refine something? You can jump directly to the Brand Intelligence section from here.
  • Competitors: See the competitor URLs Yahini is analyzing to identify strategic opportunities and unique angles for your content.
  • Project Stats: Instantly track your progress with key metrics:
    • Total Keywords: The overall pool of keywords Yahini has identified for your project.
    • Keywords in Workbook: The number of keywords you've selected for active strategy development.
    • Generated Briefs: How many expert-level, SERP-informed content briefs are ready for your writers.
  • Latest Briefs: Quickly access your most recently generated content briefs with direct links to open them, so you can review or assign them immediately.
  • High Priority Keywords: View a list of keywords Yahini has identified as high-impact for your business, complete with visual priority tags (e.g., "Very High"). This helps you focus on content that will deliver the best results based on Yahini's strategic scoring.

Essentially, the Project Dashboard simplifies your workflow, helps you keep tabs on your progress, and ensures you're always focused on the highest-impact strategic opportunities.

Take Control and Drive Smarter Content Strategy Outcomes

These new features put even more control and insight in your hands, letting you guide Yahini’s AI to craft the absolute best strategic foundation for your content.

Log into your Yahini account and explore your projects to see these new features in action. We think you're going to love the extra power and clarity!