11 AI Tools That Will Make You a Better Content Writer
Co-Founder / CTO
Love them or hate them, AI tools are here to stay.
And for content writers, these are almost essential to create great content, fast. They help overcome writer’s block, tight deadlines, and the constant push for higher-quality content.
In this article, I’ll go over 11 AI tools that will be transforming your content writing process. Let’s go.
Table of Contents
- •Rytr
Disclaimer: At Yahini, we spend a ton of time testing, researching and using various tools to figure out which ones are worth recommending, evaluating them based on what they’re supposed to do and how well they meet our criteria. We do not accept payment for featuring a tool in our articles or linking to a site. Our recommendations are 100% authentic and unbiased, because we believe you deserve nothing less.
Yahini
Yahini is a content strategy tool that builds a strategy, content workbook and briefs from the ground up. Yahini brings the expertise of seasoned content strategists to your fingertips, without the price tag of hiring a full-time pro or agency.
It digs into your niche, your competitors, and your audience. With this info, it crafts personalized keyword clusters and organizes them into meaningful groups. Then you get a strategy that aligns perfectly with your audience's needs at every stage of the marketing funnel. Yahini even balances your content mix, aiming for 50% bottom-funnel, 40% middle-funnel, and 10% top-funnel topics.
Using Yahini is easy. Just input your URL and a few business details, and it takes care of the rest.
You'll get a full content workbook with custom briefs for each keyword, all built using frameworks designed by experienced strategists.
Main features
- AI Trained by Content Strategists – Yahini's AI is trained by seasoned content strategists, providing expert-level insights and recommendations tailored to real-world content marketing strategies.
- One-Click Content Workbook Generation – With just a few simple inputs, Yahini generates a full content workbook. This saves you hours of manual work and gives you a full content strategy at your fingertips.
- Advanced Keyword Clustering – Yahini uses in-house AI models to create personalized keyword clusters aligned with your audience's needs, helping you target the right topics at each stage of the marketing funnel
- Balanced Funnel Allocation – The tool helps you maintain a balanced content strategy across different funnel stages (TOFU, MOFU, and BOFU).
- Strategist-Level Content Briefs – Receive customized briefs for specific keywords, funnel stages, and content types, so you create more targeted, effective content that aligns with your overall strategy.
- Competitor Analysis – Yahini analyzes your competitors' content to help you find unique angles.
- Priority Scoring System – Focus on the most impactful content opportunities first with Yahini's priority scoring system, which considers factors like importance, funnel stage, volume, and competition.
- Funnel Stage Filtering – Unlike most keyword tools, Yahini allows you to filter keywords by funnel stage. This unique feature helps you easily target specific parts of the customer journey in your content strategy.
- Content Type Matching – Yahini matches each keyword to the most appropriate content type based on the funnel stage. This feature helps ensure you're using the most effective content format for each topic.
- Customizable and Editable Briefs – Enjoy the flexibility to add your own insights or adjust the strategy as needed with Yahini's customizable brief editor.
Pricing
Right now, we're keeping things super simple with Yahini's pricing. Instead of going the typical subscription route, we're offering lifetime access with a one-time payment per project.
Each project credit unlocks a complete content strategy toolkit for one website - including a curated list of hundreds of business-specific keywords (automatically researched and sorted by funnel stage and priority), unlimited content brief generation, and the flexibility to build your content workbook with as many keywords as you need.
Every content brief is crafted using expert frameworks with specific writing instructions tailored to each keyword, funnel stage, and content type.
Running multiple websites? No problem - just grab an extra credit for each one.
Head over to our pricing page to check out the current early-access offer before we switch to a subscription model later on.
If you manage multiple projects and content strategies (e.g. you’re a huge agency), you can get a custom quote. Just reach out to us!
Claude 3.5 Sonnet (as of July 2024)
Claude 3.5 Sonnet is one of the AI models we use at Yahini. It’s an advanced language model from Anthropic that understands context brilliantly and generates human-like text on virtually any topic (but the quality does, of course, depend on the prompting skills you have).
If you need help with research, Claude is great at summarizing complex topics and providing relevant information. If you struggle with writer’s block, you can throw some prompts at Claude for fresh angles and creative inspiration.
It’s also great at editing, and you can train it to your writing voice.
Pricing
Claude 3.5 Sonnet is available through Anthropic's API. Pricing is based on usage, with costs typically ranging from $0.03 to $0.15 per 1,000 tokens (roughly 750 words).
Jasper (formerly Jarvis)
Jasper is an AI writing assistant that plugs right into Google Docs and also works through a Chrome extension.
It has a multitude of fun, content-related features, but what users love most is that you can feed it a single piece of content, and it’ll whip up a whole multi-channel campaign for you. You can also create images to go with your writing.
Pricing
The Creator plan starts at $49 a month. If you need more features, you can check out the Pro plan at $69 monthly – it's packed with extra features like team collaboration and AI image tools.
Copy.ai
Copy.ai is one of the earliest AI writing tools I tried, and it’s come a long way since then.
It’s evolved into a GTM platform, but I want to focus only on the SEO content creation side here. You can use it to research and outline your content, which can save you hours of work. You input your target keywords, and Copy.ai generates a detailed brief, complete with potential headings and key points to cover.
Then, you can turn these outlines into SEO articles. If you have recordings of interviews or sales calls, Copy.ai can transform them into blog posts or case studies, helping you create authentic content based on real conversations.
Pricing
Copy.ai offers a free plan with limited features, which is great for trying it out. Paid plans start at $36/month for individuals, with more advanced options available for teams.
Grammarly
Grammarly has come a looooong way from its early days as a simple grammar checker. It’s now an AI writing assistant that’s incredibly useful for content writers.
It integrates across several platforms – Google Docs, Microsoft Word, Gmail, and even Slack. This means you're getting consistent writing support no matter where you're working. The AI-powered suggestions go beyond just catching typos - it helps with tone, and clarity, and even provides rewrites for entire sentences.
The AI writing assistant can help you overcome writer's block by generating outlines or ideas based on prompts. It can also adapt to your writing style, ensuring the generated content sounds like you.
Pricing
Grammarly offers a free plan with basic features, but content writers will likely want to opt for the Premium plan at €12/month (billed annually) or the Business plan at $15/user/month for team features.
Writesonic
Writesonic is super popular among content marketers and it’s particularly known for its AI article writer.
It claims it can generate factually accurate articles using real-time data. This is a game-changer for content writers who need to produce up-to-date, relevant content quickly (but please, make sure you always double-check facts and figures nonetheless).
The tool also includes automated internal linking and competitor semantic analysis, which can help boost your SEO efforts. I find the word length control (up to 5000 words) and brand voice customization particularly useful.
Pricing
Writesonic offers a free plan to get started, with paid plans available for more advanced features. You can request a demo to explore the full capabilities of the platform.
Rytr
Rytr analyzes your writing style and mimics your tone so you can maintain consistency across different pieces of content, or when working with multiple clients.
The platform offers over 40 use cases and templates, covering everything from blog posts to product descriptions, which can significantly improve your writing workflow.
Rytr also includes some handy editing tools. The 'Continue Ryting' feature can help you overcome writer's block by automatically generating the next part of your content. There's also a grammar checker, text improver, and a plagiarism checker.
Pricing
Rytr offers a free plan that lets you generate up to 10,000 characters per month. Paid plans start at $7.50/month for unlimited generations, with a premium plan at $24.16/month offering additional features.
Wordtune
Wordtune is similar to Grammarly in that it has rewriting capabilities – it can suggest alternatives for anything from a single word to an entire page, helping you perfect your writing while maintaining your unique voice.
It also has a summarizer; It can condense YouTube videos, blog articles, and PDFs, saving you time on research. There's also an AI answers feature that allows you to create a personalized knowledge base, which could be incredibly useful for professionals who frequently need to access specific information.
Pricing
Wordtune offers a free basic plan with limited daily use. The Advanced plan starts at $6.99/month (billed annually) for increased usage, while the Unlimited plan is $9.99/month for unrestricted access to all features.
Frase
Frase is an AI platform for content writing and planning.
One of its best key features is its SERP analysis capability. It quickly analyzes top search results for any query, providing you with valuable insights about competitor content, word count, and heading structure.
It has a unified workflow, which is great, especially when you have a content team. You can research, outline, write, and optimize your content all within the same platform. The platform also offers customizable templates and SOPs, allowing you to create repeatable workflows for consistent content creation at scale.
Pricing
Frase offers a free trial with limited features. Paid plans start at $15/month for individual users, with team plans available for $115/month.
Quillbot
Quillbot is essentially a paraphrasing tool. It can rephrase sentences or entire paragraphs, helping you improve fluency and clarity in your writing. It offers multiple modes, allowing you to adjust the level of change from conservative to more creative rewrites.
It also has a grammar checker to catch errors, a plagiarism detector, and a summarizer.
Pricing
QuillBot offers a free plan with limited features, which is great for casual users. The Premium plan, priced at $4.17/month when billed annually, unlocks full access to all tools and features.
ShortlyAI
ShortlyAI, now part of Conversion.ai (Jasper) is very helpful when you want to continue writing and you have a huge writers’ block. The AI aims to match your writing style, helping to maintain consistency in your work.
The tool offers a clean, distraction-free interface, which is great for focusing on your writing. It helps you expand on your ideas, turning brief thoughts into fully-fleshed paragraphs. This makes it useful for brainstorming and developing concepts.
Pricing
ShortlyAI offers two plans: an annual plan at $65 per month (billed annually), and a monthly plan at $79 per month.
How to pick the best AI tool for content writing
There are tons of options out there, indeed. Here’s the deal: the “best” tool is the one that fits your specific needs, and that’s worth your money.
Here are a few factors to consider
- Ease of use and user interface.
Nobody wants to waste time figuring out complicated software. Look for a tool with a clean, intuitive interface.
Can you start writing right away, or do you need to watch a bunch of tutorials first?
The best AI writing tools feel like a natural extension of your writing process, not a clunky add-on.
- Range of content types supported.
Your writing needs might change over time. A versatile tool that can handle blog posts, social media content, and even longer-form pieces like ebooks gives you more bang for your buck.
Check if the tool offers templates or specialized modes for different content types.
- Customization options.
Your writing voice is unique, and your AI tool should respect that. Look for features that allow you to teach the AI your preferred style, tone, and brand voice.
The ability to save custom templates or create your own prompts can be a huge time-saver in the long run.
- Pricing and value for money.
Cheaper isn't always better, but neither is the most expensive option. Consider what features you'll actually use regularly. Some tools offer tiered pricing - you might not need all the bells and whistles of the top-tier plan.
Also, check if there are usage limits or if you get unlimited AI generations.
What to look for in an AI content writing tool
Not all AI writers are created equal. Here's what really matters when you're picking a tool that'll actually improve your writing process:
Advanced language models and trained AI
The heart of any AI writing tool is its language model. You want something that can understand context and nuance, not just spit out generic sentences.
Look for tools that use cutting-edge models like GPT-4o, Claude Sonnet (as of July 2024) or newer versions. These more advanced AIs can produce text that sounds more natural and human-like.
But raw power isn't everything. Check if the tool has been specifically trained on how to write good content. An AI that's been fed a diet of marketing copy will perform better for a copywriter than one trained solely on academic papers.
SEO optimization features
If you're creating content for the web, SEO matters. A good AI writing tool should help you optimize as you write. You’ll need features like keyword density analysis, readability scores, and meta description generators.
The best AI writing assistants can suggest relevant keywords based on your topic, helping you cover all the bases without keyword stuffing. This can give your content a better shot at ranking well without sacrificing readability.
Collaboration tools
Writing is often a team sport. If you're working with editors, clients, or other writers, look for AI tools with solid collaboration features. Real-time editing, commenting, and version control can streamline your workflow significantly.
The bottom line
We've explored a range of AI writing tools, each with its own strengths and unique features. As I said before, pay attention to all the features the tool offers you and compare them to pick the best one for your needs.
Yahini offers you the strategic advice you need to create a content strategy from the ground up. Its AI has been trained by seasoned content strategists, providing you with expert-level content briefs right at your fingertips.
Ditch the generic outlines! Sign up now.