Question 1

What is Yahini?

Accepted Answer

Yahini is a platform that helps you kickstart your content strategy in a few seconds through advanced prompt engineering techniques and the expertise of seasoned content strategists.
  
      The process is simple:
      
      1. Add your website URL;
      2. Add a few competitor URLs;
      3. Enter some topics or keywords most relevant to your business;
      4. Describe your target audience;
      5. Access the keyword clustering page with recommended keywords (which you can filter by funnel stage, search volume, etc.)
      6. Select the keyword clusters you want briefs for;
      7. Generate a full workbook with in-depth briefs tailored to each chosen cluster.

Question 2

Who uses Yahini?

Accepted Answer

A lot of companies don't have the need or resources for SME interviews, 100s of hours of research, or complex processes to get started with content. 
    Yahini is built for anyone who wants to create expert-level, strategic content briefs without the hassle of complicated tools or agency costs. It gives you a list of prioritized keywords and generates unique briefs tailored to search intent and the customer journey.
  
      Our users include marketing managers, freelance content writers, SEO specialists, small business owners, and any content team looking to execute a data-driven content strategy. The common thread is a need for thorough briefs that go beyond just keywords to map out a cohesive, audience-focused content plan.

Question 3

How does Yahini's trained AI model work?

Accepted Answer

Yahini has been trained by thousands of [content strategist-approved data points](https://documentation.yahini.io/ai-training-methodology). It takes all that knowledge and creates a personalized list of highly targetable keywords that you can use to generate custom content briefs that actually make sense for your business - matching your keywords, goals, style, and where your customers are in their journey.

Question 4

What makes Yahini different from other content strategy tools?

Accepted Answer

First of all, if you find a good alternative to Yahini, email us and we'll give you a free lifetime credit for one of your projects.
    That's because you probably won't find any.
    The main difference is that Yahini isn't just another SEO tool - it's more like having a seasoned content strategist working 24/7 for you. Here's what makes it unique:

1. No copy-paste AI content. While many tools simply regurgitate what's already ranking on Google, Yahini's AI is actually trained by experienced content strategists to think strategically about your specific business needs.
2. It's way smarter about your business context. Yahini considers things like your funnel stages (TOFU/MOFU/BOFU), your specific competitors, and what content types work best for each stage of your customer journey. It's not just throwing keywords at you.
3. It's a massive time-saver! Instead of spending hours filtering through keywords, doing research, and writing briefs, Yahini handles all of this for you. This is especially great for busy founders who want to get started with content but don't have the budget for agencies or the time to do it all manually.

Yahini has been tested against real client strategies, and it matches about 90% of what human strategists recommend.

Question 5

How does Yahini help with content for all stages of the marketing funnel?

Accepted Answer

Yahini is built to help with content briefs across all stages of the marketing funnel: TOFU, MOFU, and BOFU.
    For TOFU content, Yahini focuses on creating briefs for articles that are broad and informative, like topic overviews and evergreen guides. These pieces are aimed at drawing in an audience that's just starting to explore a subject. Our rules and guidelines ensure that TOFU content is approachable and provides value, setting the stage for deeper engagement. Yahini knows that at this stage, the audience might not even be aware of what solutions they need, so the content briefs are designed to educate and inform, using language and topics that are easy to understand and relate to.
    Moving to MOFU, the content gets more specific. Here, Yahini crafts briefs for how-to guides, best product articles, and deep dives into particular aspects of a topic. The aim is to engage an audience that's already familiar with the basics and is looking for more detailed information to help them make decisions. The rules for MOFU content focus on providing clear, actionable advice and highlighting the benefits and differences between options, helping the audience to navigate their choices.
    At the BOFU stage, the content is highly targeted and conversion-focused. Yahini bulbs product-led content briefs that can include case studies, testimonials, and product comparisons that are designed to persuade the audience to take action, whether that's making a purchase, signing up for a service, or choosing a solution. The guidelines for BOFU content emphasize persuasive language, clear calls to action, and the presentation of compelling reasons why a product or service is the best choice.

Question 6

How does Yahini ensure the quality of content briefs?

Accepted Answer

Yahini goes through a [meticulous process](https://documentation.yahini.io/ai-training-methodology) that combines the expertise of content strategists with cutting-edge technology. 
    Here's how it works: our team of content strategists, who've been in the game for years, have distilled their knowledge into a document packed with rules on crafting content for different stages of the marketing funnel, what a top-notch brief should include, the structure it should follow, understanding audience needs, and more nuanced elements like flow and readability.
    This rulebook is the foundation of Yahini's proprietary algorithm. For example, when Yahini works on keyword research and prioritization, it's not just looking at numbers. It's considering what those keywords mean for your audience, how they fit into the buyer's journey, and how they align with the strategic goals of your content.
    But it doesn't stop there. SEO trends are always changing, and so does your audience. That's why we regularly update the AI model, ensuring it stays ahead of the curve.

Question 7

Is my data secure? Who has access to my business information?

Accepted Answer

Your data is protected by industry-standard encryption and stored securely on AWS servers. We follow strict [data protection guidelines](https://documentation.yahini.io/troubleshooting/security-privacy) and never share your business information with third parties.

Question 8

What is your refund/cancellation policy?

Accepted Answer

We have a fair use refund policy. You can request a full refund within 15 days of purchase if you've generated fewer than 10 briefs. This gives you enough time to test Yahini's quality while maintaining fairness for everyone. Just contact us at contact@yahini.io.
Think of it like hiring a content strategist - you can decide they're not a good fit after a month, but you wouldn't ask them to return their salary after they've created your entire content strategy.

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